The important part of any video is that it grabs the eye of the audience. Then it was not successfully completed, if it can not do this. None wants to watch. People will learn more from videos when they have fun watching it. There are ways to do this. Some of them are difficult to make interesting. People choose to make videos to keep memories close to their hearts too. They could tape all their completing and a child growing up. It would be interesting to create a movie.
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Editing: This is an art form in itself. A talented editor will know how to pick the right shots, cut them together smoothly to tell the story, create a mood, teach a concept, and sell your product. Things to watch out for are cuts from the same angle over and over, hard cuts that don't make sense to the mind, etc..
Think about exciting visuals to go with your story. Remember, video is a visual medium - sights and sounds. So you have to think visually as well. Show viewers how to solve problems as well as tell them. Retention of important points will be much higher, and they'll remember your event video production long after they've watched it.
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